All great things stem from an idea and ‘being unique’ is the one behind The Uncommons. It all began on a chilly day in the cultural capital of Maharashtra thanks to a chance confluence of people with an affinity for creative satisfaction and motivation to break free from the overused cliches of advertising. The challenge was never in conceiving path-breaking concepts. It was to find people who were not reluctant to experiment. Our journey led us to the right people who woke up every morning asking a simple question to themselves, ‘What uncommon idea can I come up with today?’ It may take time, but faith always gets rewarded and it did! We are growing ever stronger with a mighty list of clients and a talented pool of exceptionally and uncommonly talented individuals. Unchallenged in talent, unabated in spirit, unafraid to explore, unchained by rules and undeterred by cliches. We are not only unique or different, we are The Uncommons.